In a sunny country like Portugal, with around 800 km of coastline and beach, with a clear blue sea and cold water, where the best fish in Europe is caught, a white wine had to be invented that was perfectly in tune with this "Art of Living". At a time when Portuguese white wines were still quite lively, fruity and refreshing, it was necessary to create a wine that was very appealing, fresh, light and ultra modern and in which the floral and fruity notes naturally stood out. JP Branco will be the wine that marked the turning point in the history of Bacalhôa Vinhos de Portugal. It was a quick sales success, surpassing 3 million bottles sold in three years.
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